For new energy companies, the most expensive part of online customer acquisition is not the traffic — it is the cost of trial and error. A team feeling its way in the dark often spends half a year building up accounts and publishing hundreds of posts, only to see very few inquiries.

Teaching your own team the playbooks that others have already validated — that is the value of corporate training.

KuaJie (Shenzhen) New Energy Technology Co., Ltd. (KJIsolar) has officially launched its corporate training service, sharing its hands-on experience in online customer acquisition for the new energy industry with peer companies and helping them build their own online acquisition capabilities.

01　Why in-house training?

There is no shortage of agencies offering new-media outsourced operations, but the new energy industry has a special trait: its products carry a high professional barrier.

Module efficiency, energy storage configuration, grid-connection procedures, electricity pricing policies in target markets — external agencies can hardly master all of this in a short time. What an in-house team usually lacks is not professional knowledge, but the method to turn that knowledge into online content, and content into inquiries.

In-house training fills exactly this gap:

✓ The know-how stays inside the company: after the training, the team can keep iterating without depending on external services;

✓ Content fits the business: content produced by people who understand the industry and the products is naturally more credible;

✓ Costs stay controllable in the long run: one investment builds a lasting capability and avoids continuous outsourcing spend.

02　First delivery: Runma PV training

The corporate training business of KJIsolar has completed its first external delivery — a themed training on social media customer acquisition and going global for Runma PV.

The training focused on social media customer acquisition in the context of new energy companies going global, covering hands-on topics such as account setup on social media platforms, content strategy and inquiry conversion, helping the client team build an online acquisition system for overseas markets.

03　Theory session: Social Media Customer Acquisition + Brand Globalization, accelerated with AI

For PV companies, going global is no longer optional. Demand for residential and commercial & industrial PV keeps growing in overseas markets, and overseas buyers rely heavily on social media and online content in their decision journey. Whoever moves customer acquisition online earlier will take the front position in the next round of market competition.

Training venue

Group photo of the participants

04　What problems can in-house training solve?

Based on KJIsolar’s own hands-on experience in online customer acquisition, the corporate training program targets the following pain points:

1. The account is running, but there are no inquiries
Traffic and leads are separated by conversion design. The training walks through how to build the complete funnel from content to lead capture.

2. The team does not know what to publish
The content material of a new energy company actually lives inside its business: project cases, technical Q&A, market and policy commentary — all of it can become acquisition content. What is missing is a set of methods for topic selection and expression.

Class sharing: one piece of content synced to six platforms with one click

3. You want to go global but do not know where to start
Overseas social media platforms work very differently from domestic ones, and simply copying domestic experience usually fails. Social media acquisition methods for the going-global scenario were exactly the focus of the Runma PV training.

05　FAQ

Q: What size of company is corporate training suitable for?

A: Any new energy company that has a marketing team or plans to build an online acquisition team. Team size is not the key — what matters is the will to make online customer acquisition work.

Q: Can the team put it into practice right after the training?

A: Yes. The training is practice-oriented and built around real workflows of account setup, content production and inquiry conversion, so the team can execute with the methods immediately afterwards.

Q: Can the topics be customized?

A: Yes. Training topics are designed around the company’s own business direction (domestic acquisition, going global, social media operations, etc.). The going-global training for Runma PV is itself a customized delivery.

If your company is investing in online customer acquisition without seeing results, or is preparing to go global without knowing where to start, follow KJIsolar for the detailed corporate training program.